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Milan, Italy
Ready to turn your trade shows into revenue machines? Let's talk!
If you're a manufacturing or tech company running fairs that drain budgets without payback, I've been there and fixed it. I've got over 10 years experience in the industry, leading end-to-end strategy for massive B2B events: Show Director at Easyfairs guiding sales, marketing and operations for flagship international fairs. Led cross-functional teams, owned multimillion P&L and drove standout results: think +34% visitor increase paired with +21% exhibitor revenue growth. Earlier at Messe Frankfurt, I scaled Italian exhibitor portfolios across global editions for consistent revenue uplift, reaching 81% rebooking rates on major industrial automation shows
How I help: Strategic audits to unlock ROI from visitors, 6-month go-to-market plans blending analytics and tested strategies, hybrid/virtual optimizations cutting costs 12% while hitting high NPS. Multilingual (IT native, DE bilingual, EN C1) as well as international experience allow me to work EU-remote. MSc International Business Communications (Cattolica Milano), LUISS Leadership/Public Speaking certifications.
Standout edge: Not just planning: proven revenue transformation in high-pressure international settings.
My deliverables:
Events ROI Audit: Deep-dive report + strategy call
Full Advisory: Custom go-to-market/KPI roadmap
Sponsor strategies, visitor blueprints, lifecycle consulting, benchmarking, daily hybrid tweaks
Portfolio packed with real wins and successes. Fully remote EU. Book a free discovery call, let's make your next event a game-changer!
My Specializations
