0.00% Job Success
0 Complete Job
Salisbury, United Kingdom
I've been working in marketing for 17 years, and I've been
doing content marketing for 15 of them. It’s put millions into pipeline, helped
increase product portfolio revenue by double-digit percentages, increased
search visibility through rankings and web traffic, and brought in double-digit
sales qualified leads.
That’s because I’m experienced beyond just creating content:
I've done it as part of broader marketing roles, so I've also done the planning
and promotion of it, and integrating it into wider marketing plans. I don't
just pump out content: I understand how it fits into the bigger picture and how
it supports a variety of objectives.
My most notable work is the Archives Explored content
marketing platform I devised, built, and managed for over five years at a
global EdTech company. I developed the strategy and branding, built it on the
website, integrated it into the overall marketing plan, and (working with the
SEO agency) made it the central pillar of the multi-year SEO initiative.
Started from scratch, when I left after five years it was
over 600 pages of content; was the second biggest lead generation channel; had
articles in the top 20 SERPs for over three years; had delivered over 10%
website increases year-on-year; and had contributed millions to sales
pipeline.
Over the years, my content marketing work has covered:
> creating original content, repurposing existing
material, and commissioning content
> long- and short-form content ranging from blog posts,
articles, and multi-page
> content to support conversion at all stages of the
funnel
> general content and tailored content for account-based
marketing (ABM)
> sales enablement including presentations, case studies,
and whitepapers
> "evergreen" and reactive content to support
SEO efforts
> multimedia content including video and podcasts
If you are looking for content marketing support from a
marketer who knows how to use it for more than just clicks, let's talk.
My Specializations
