Why should you work with me ?

⭐ Professional Profile (Targetologist)

Meta & TikTok Ads Specialist | Performance Marketer

I am a results-driven Targetologist specializing in Meta (Facebook/Instagram) and TikTok advertising. I help businesses scale, optimize lead generation, and increase conversion rates through precise targeting, creative testing, and data-driven strategy.
My experience covers e-commerce, beauty, IT education, and HR funnels.

⭐ Key Skills

• Meta Ads Manager (FB/IG)

• TikTok Ads

• Lead generation & funnel building

• Audience research & segmentation

• A/B testing & optimization

• Creative strategy (UGC, static, Reels ads)

• Retargeting & warm-up systems

• CTR/CPC/CPL optimization

• Profile & landing page improvement

• Basic creative design for ads

• Reporting and analytics

⭐ Marketing Cases

1. Clothing Brand (Ukraine)

Goal: Reduce CPL and stabilize performance

• Reduced CPL from $3.20 → $1.40

• Rebuilt campaign structure and targeting logic

• Tested 15+ creatives; identified top conversions

• Boosted profile activity and engagement depth

2. Beauty Salon Campaign

Goal: Increase booking requests with limited budget

• Built complete funnel: ads → chat → booking

• +40% more appointment requests

• Local targeting improved lead relevance

• Delivered simple content templates to maintain engagement

3. HR Lead-Generation Funnel

Goal: Attract quality candidates for online positions

• Developed Telegram-based recruitment funnel

• Optimized CPL and improved application rate

• Story-driven creatives achieved highest CTR

4. Online IT School (Courses / Education)

Goal: Generate warm leads for IT courses (design, coding, marketing)

• Increased weekly lead volume by 50% through optimized cold audiences

• Created storytelling Reels ads that brought high CTR and low CPL

• Implemented retargeting chain (video viewers → landing → lead form)

• Improved conversion from lead to consultation through profile optimization

• Reduced cost per qualified lead (CQL) by adjusting creatives + audiences

⭐ What I Offer

• Launch and management of Meta & TikTok ads

• Lead generation for IT schools, beauty, e-commerce, services

• Creative strategy and UGC-style concepts

• CPL reduction and ROI optimization

• Funnel building (cold → warm → hot)

• Clear reporting and fast communication

⭐ Tools

Meta Ads Manager • TikTok Ads • Facebook Pixel • Instagram Analytics • Google Sheets • Canva • Notion